24/7 Day: Heroes Don’t Take a Break
Every July 24 (24/7 Day), the NACS Foundation unites convenience stores across America in recognizing first responders, medical personnel and American Red Cross volunteers who work around the clock, 24/7, to serve our communities to ensure people don’t face emergencies alone. The annual event helps raise awareness and donations for the urgent humanitarian needs of the American Red Cross and spotlights our industry’s important role in supporting local heroes and the communities we serve.
Find Participating Stores
Use the map to search for local convenience stores that participated in 24/7 Day.
Interested in participating in 2026?
Get Started
Now more than ever, we must come together to support those who work around the clock to take care of our communities. Learn how you can get involved and partner with the NACS Foundation’s 24/7 Day.
Donate
Our annual 24/7 Day is just one part of NACS Foundation’s Response Relief program. If you’re interested in getting involved in additional ways, consider funding our Response Relief program to support disaster relief efforts in communities across the country.
2026 Supporters
The NACS Foundation’s 24/7 Day Supports the American Red Cross
Emergencies don’t take a break. Helping people during crises is at the heart of the Red Cross mission, and the need is constant, considering that more than 30,000 people a day on average receive Red Cross support—whether they need lifesaving blood, relief after a disaster, support with the challenges of military life, skills that save lives or international humanitarian aid. And when communities need essentials, c-stores are there too, often among the only retailers that remain open in a crisis.
First Responder of the Year Award
The First Responder of the Year Award recognizes the unwavering dedication, courage, and service of first responders who go above and beyond to protect and support their communities. Presented on behalf of the convenience store industry and the NACS Foundation, this award highlights the shared commitment of retailers and suppliers to honor those who serve 24/7.
#ConvenienceCares
Convenience stores are more than just convenience. When communities need us most, we’re always there. Look at this year’s 24/7 Day partner offers to explore how the NACS Foundation is uniting the convenience industry to honor those on the front lines of our communities and support year-round response relief efforts.
Past Participants
How You Can Support #247Day
There’s more than one way to join us to support 24/7 Day and to honor our first responders.
Join the conversation
on social media follow and use our hashtags #ConvenienceCares and #247Day. Be sure to tag a first responder you know who should participate!
Spread the word.
Be sure to tell your first responder friends, family and loved ones about the perks they get on July 24th.