24/7 Day: Heroes Don’t Take a Break

This July 24 (24/7 Day), the NACS Foundation is uniting convenience stores across America in recognizing first responders, medical personnel and American Red Cross volunteers who work around the clock, 24/7, serving our communities to ensure people don’t face emergencies alone. The annual event helps raise awareness and donations for the urgent humanitarian needs of the American Red Cross and spotlights our industry’s important role in supporting local heroes and the communities we serve.

The NACS Foundation’s 24/7 Day Supports the American Red Cross

Emergencies don’t take a break. Helping people during crises is at the heart of the Red Cross mission, and the need is constant, considering that more than 30,000 people a day on average receive Red Cross support — whether they need lifesaving blood, relief after a disaster, support with the challenges of military life, skills that save lives or international humanitarian aid. And when communities need essentials, c-stores are there too, often among the only retailers that remain open in a crisis.

Donate to the Red Cross

Interested in participating in 2021?

Get involved. Now more than ever, we must come together to support those who work around the clock to take care of our communities. Learn how you can get involved and partner with the NACS Foundation’s 24/7 Day.
Donate. Our annual 24/7 Day is just one part of NACS Foundation’s Response Relief program. If you’re interested in getting involved in additional ways, consider funding our Response Relief program to support disaster relief efforts in communities across the country. Contact our team today to learn more.

How You Can Support #247Day

Now more than ever, we must come together to support those who work around the clock to take care of our communities. There’s more than one way to join us to support 24/7 Day and to honor our first responders this July.

Donate. Every Red Cross donation helps change lives, and 90 cents of each dollar provides care and relief in times of crisis. All donations made to the American Red Cross will be used where they are needed most. Consider donating today to support their mission.
Stay connected. Follow the NACS Foundation on Twitter and Facebook for updates about the big day on July 24th.
Share your #WeHeartHeroes story. Join the conversation on social media, share photos and stories on social with the #WeHeartHeroes tag to honor a first responder that holds a special place in your heart.
Spread the word. Share 24/7 Day info on your social channels and make sure to tag and tell your friends how they can get involved. Be sure to tell any first responders the perks they get on July 24th this year!
Visit a participating convenience store. Many 24/7 Day partners are donating a portion of sales for certain products to the Red Cross throughout the month of July.

Thank You to All of Our 24/7 Day 2021 Partners!

View 2020 Participants


NACS Foundation Media Partner

The American Red Cross name, emblem and copyrighted materials are being used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position. The American Red Cross logo is a registered trademark owned by The American National Red Cross. For more information about the American Red Cross, please visit redcross.org.


Convenience stores are more than just convenience. When communities need us most, we’re always there. Look back on last year’s 24/7 Day partner offers to explore how the NACS Foundation united the convenience industry to honor those on the front lines of our communities and support year-round response relief efforts.

24/7 Day Convenience Store Offerings for First Responders on July 24th, 2021


  • 24/7 Day in-store offer: On 24/7 Day from 12:01 AM to 11:59 PM any first responder in uniform or presenting their badge/ID can receive a free any size hot Mile One Coffee.
  • Who qualifies: This includes Police, Firemen, American Red Cross personnel, Paramedics, Hospital Workers. Limit one hot coffee per person for the day.
  • Additional offer:
    • ExtraGOOD 1-liter Water: Support the American Red Cross for First Responders by purchasing ExtraMile ExtraGood 1-liter water, and .10 cents will be donated to American Red Cross for each bottle sold during the Promotional Period of July and August.
    • Round- Up Donations: American Red Cross round-up donations by asking customers if they want the round-up amount to be donated to American Red Cross.


  • 24/7 Day in-store offer: Free fountain or coffee beverage of any size
  • Who qualifies: Paramedics, EMTs, police officers, and firefighters in uniform (or badge for medical/ARC staff) as well as American Red Cross personnel.
  • Additional offer: High’s will donate $.10 of every coffee/fountain beverage sold the week of 24/7 day to the American Red Cross.


  • 24/7 Day in-store offer: Free coffee or fountain drink, of any size
  • Who qualifies: Frontline hospital staff, police officers, firefighters, EMS, and American Red Cross volunteers in uniform or with a badge.

Loop Neighborhood Markets

  • 24/7 Day In-store offer: Any size cup of coffee.
  • Who qualifies: Police, fire, EMS, doctors, nurses, medical personnel, 911 dispatchers, and American Red Cross volunteers with valid ID or in uniform.

The Markets of Tiger Fuel Company

  • 24/7 Day In-store offer: The Markets of Tiger Fuel Company will be honoring first responders, health-care providers, military personnel and disaster relief volunteers with a complimentary fountain drink or hot coffee at any size.
  • Who qualifies: Paramedics, EMTs, Police officers, Firefighters and medical professionals who show a valid I.D.
  • Additional activity: The Markets of Tiger Fuel Company plan to deliver catered meals to over 200 local police and fire personnel in Albemarle County, Charlottesville City, Greene County and Locust Grove, VA.

Rapid Refill & Garrett’s Family Market

  • 24/7 Day In-store offer: 1 Free 28oz Gatorade beverage any flavor at any Garrett’s Family Market or Rapid Refill anytime on July 24th.
  • Who qualifies: Police, Fire, EMTs, doctors, nurses, American Red Cross, National Guard and 911 dispatchers in uniform or with a badge or ID.


  • 24/7 Day In-store offer: Free meal (sub, chips, fountain drink) at all 78 locations.
  • Who qualifies: Police, Fire, EMTs, Healthcare Workers, Active Military, American Red Cross volunteers + All Rutter’s Store Employees.


  • 24/7 Day in-store offer: A free bag of TXB jerky and a free TXB 1 liter premium electrolyte water
  • Who qualifies: Doctors, nurses, EMTs, police officers, sheriffs, highway patrol, fire, border patrol, 911 dispatchers, and American Red Cross volunteers.