Every July 24 (24/7 Day), the NACS Foundation unites convenience stores across America in recognizing first responders, medical personnel and American Red Cross volunteers who work around the clock, 24/7, to serve our communities to ensure people don’t face emergencies alone. The annual event helps raise awareness and donations for the urgent humanitarian needs of the American Red Cross and spotlights our industry’s important role in supporting local heroes and the communities we serve.

The NACS Foundation’s 24/7 Day Supports the American Red Cross

Emergencies don’t take a break. Helping people during crises is at the heart of the Red Cross mission, and the need is constant, considering that more than 30,000 people a day on average receive Red Cross support — whether they need lifesaving blood, relief after a disaster, support with the challenges of military life, skills that save lives or international humanitarian aid. And when communities need essentials, c-stores are there too, often among the only retailers that remain open in a crisis.

Donate to the Red Cross

Interested in participating in 2024?

Get involved. Now more than ever, we must come together to support those who work around the clock to take care of our communities. Learn how you can get involved and partner with the NACS Foundation’s 24/7 Day.
Donate. Our annual 24/7 Day is just one part of NACS Foundation’s Response Relief program. If you’re interested in getting involved in additional ways, consider funding our Response Relief program to support disaster relief efforts in communities across the country. Contact our team today to learn more.

How You Can Support #247Day

Now more than ever, we must come together to support those who work around the clock to take care of our communities. There’s more than one way to join us to support 24/7 Day and to honor our first responders this July.

Donate. Every Red Cross donation helps change lives, and 90 cents of each dollar provides care and relief in times of crisis. All donations made to the American Red Cross will be used where they are needed most. Consider donating today to support their mission.
Stay connected. Follow the NACS Foundation on Twitter and Facebook for updates about the big day on July 24th.
Share your #WeHeartHeroes story. Join the conversation on social media, share photos and stories on social with the #WeHeartHeroes tag to honor a first responder that holds a special place in your heart.
Spread the word. Share 24/7 Day info on your social channels and make sure to tag and tell your friends how they can get involved. Be sure to tell any first responders the perks they get on July 24th this year!
Visit a participating convenience store. Many 24/7 Day partners are donating a portion of sales for certain products to the Red Cross throughout the month of July.


Convenience stores are more than just convenience. When communities need us most, we’re always there. Look at this year’s 24/7 Day partner offers to explore how the NACS Foundation is uniting the convenience industry to honor those on the front lines of our communities and support year-round response relief efforts.

24/7 Day Convenience Store Offerings for First Responders on July 24th, 2024

*Coming Soon; Check back shortly for a complete list of partners and their offers*