GSTV - 24/7 Day Partner

24/7 Day may look retailer-centric at first, but GSTV has paved the way for showing how suppliers can turn support for the celebration into ongoing building and deepening of retailer and partner relationships. Over the years, the company has used its involvement to build a strategic platform for engagement, brand visibility, and long-term relationship building.

Creating a Halo for Retailers

GSTV first became involved in 24/7 Day with a simple motivation: support participating retailers by using its national video network to tell consumers about the cause. Serving as the media partner of the NACS Foundation and through its on-screen messaging, GSTV helped retailers communicate that they were 1) part of a positive, industry-wide effort honoring first responders and 2) central hubs of their communities. In turn, they captured attention for the work of the NACS Foundation, the convenience retailer community and consumers.  It was a win-win.

Soon, though, the team looked at its involvement through a bigger lens: renewal. If retailers see GSTV actively supporting industry initiatives, strengthening community perception, and helping them communicate participation in key efforts, that deepens relationships, and most critically, supports their position as a valued partner to their retail customers.

From Screens to Scale

Therefore, the team wanted to lean further into what was most authentic to its video platform and the experience they create for consumers in the forecourt. Leveraging their relationship with influencer Tank Sinatra was a natural way to grow the NACS 24/7 Day experience. The fit was synergistic: Tank already spoke regularly about support of first responder communities. So, the team worked with him on video posts in support of 24/7 Day on both GSTV and the Tank’s Good News Instagram account, which were extremely successful for all parties. This created confidence to expand, which now encompasses:

  • Bigger and deeper integrations with Tank, including flying him into the 2025 NACS Show for content creation and cross-promotion with the Foundation
  • Deepening relationships with retail partners – and identifying new ones – using participation in 24/7 Day as a common ground and rallying cause
  • Strengthening its standings in NACS overall with more participation and networking at the Board and committee level

As the team continues to grow its participation and support, it is this alignment identification - not force-fitting – that drives their strategy.

Start with What’s Authentic

For suppliers unsure where to begin, GSTV offers easy guidance:

  • Start with what you already have. If you have media, use media. If you have social talent, start there.
  • Think crawl, walk, run. Avoid trying to “do everything” in year one. Instead, find a single goal/metric to pursue and execute it with excellence. The growth will follow.
  • Look for concentric circles. Where do your existing initiatives overlap with community impact or first responder support? This is a natural place to begin.

Starting small made scaling possible.

For questions contact Dan Trotzer – [email protected]